SEM

SEM is a kind of marketing that is based on the internet, Internet marketing that usually involves the promotion of websites by increasing their visibility in program results pages primarily through paid advertising. SEM sometimes incorporates program optimization, which helps us to adjusts or rewrites website content and site architecture to understand a far better ranking in program results pages to strengthen PPC listings.

As the number of internet sites on the web increased within the mid-to-late 1990s, search engines started appearing to help people find information quickly. Search engines help to develop business models to finance their services, like PPC programs offered by Open Text in 1996 then Goto.com in 1998. Goto.com, later on, become Overture in 2001, was purchased by Yahoo! and now it offers paid search opportunities for advertisers through Yahoo Search Marketing. Google also began to provide advertisements on search results pages in 2000 through the Google AdWords program. By 2007 PPC programs proved to be primary moneymakers for search engines. during a market dominated by Google, in 2009 Yahoo and Microsoft announced the intention to build up an alliance. The Yahoo & Microsoft Search Alliance also eventually received approval from regulators within the US and Europe in February 2010.

 The term SEM was popularized in 2001 to cover the spectrum of activities involved in performing SEO and managing paid listings at the search engines which includes submitting sites to directories, developing online marketing strategies for businesses, organizations, and individuals.

If you are from Malaysia a looking for SEM Agency you can search over the internet as SEM in Malaysia to best result.